JCPenney Unveils Gay Dads Ad

JCPenney continues to endear itself to its LGBT customers with a Father’s Day ad featuring a same-sex couple.

The ad features two real-life dads, Todd Koch and Cooper Smith, playing with their children Claire and Mason.

“First Pals: What makes Dad so cool?” reads the ad’s copy. “He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”

 

The ad comes after a seemingly failed attempt by the group One Million Moms (who in actuality have less than 50,000 fans on their Facebook page) to boycott JCPenney after the company selected Ellen DeGeneres as its new company spokesperson. JCPenney has been praised for not giving into the pressure the group has tried put on the company in the wake of this decision.

via JCPenney Unveils Gay Dads Ad.

Way to go, JC Penney! I already shop there because they have good prices, but now I have another reason to go there!

3 thoughts on “JCPenney Unveils Gay Dads Ad

  1. Just love it. I was mad at them (JCP, not dads) at Christmas time about a mail-order gift that never came, but I just got way over it!

  2. Good for them! I just wished that I liked their clothes. Of course, the last time I was in a JCP was a decade or two ago, so this might get me to check them out again.

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